Grassroots Marketing Packages

Did you know that the average consumer has to filter through more than 1,000 marketing messages a day? Finding an audience is easy enough. They are watching TV, listening to the radio in the car, reading magazines, surfing the net and reading billboards. But this continued diversification of media means a continual dividing of your demographic customer base. So, while finding an audience is simple enough, finding a receptive audience is another matter entirely.

How can you get an edge? How can your dealership stand out in a crowded marketplace? How can you be the one that gets through the bombardment of marketing messages pressing in on consumers?

By connecting with potential customers in a real and personal way. This reaches into everything you do to operate your business. It extends to your sales force, finance department, service and even receptionist. They are all important and responsible for conveying the correct image.

By engaging in Grassroots Marketing, you will be nurturing relationships and developing higher quality market share, making your dealership less vulnerable to competitive attacks and external economic factors. You will gain customer loyalty and involvement, consistent repeat business, a positive impact on your community and ultimately…increased sales.

Intermark has been involved in hundreds of successful grassroots promotional activities of every size and budget. Choose from one of the attached promotions – guaranteed to make a positive impact in your community and at your store. Or call to discuss your unique needs and we can tailor a campaign just for you. Of course, if you’re also searching for an agency partner as well…we can help you with that too.

TRUCK GIVE-AWAY

The Truck Give-Away is designed to promote the top-of-the-line truck during local high school football games through a truck give-away promotion. The idea is to get people into the dealership to fill out or drop off their registration tickets for the chance to kick for a truck at the final football game between the two rival high schools during the halftime show. Cheerleaders and concessions would have the tickets to pass out at all home games, but to register, you must take the ticket to the dealership. Each week leading up to the final game, the dealership will draw one name to be placed into the ten finalists and then draw one name from those ten finalists on the morning of the final game. This person will kick from the 40 yard line during halftime for a chance to win the truck. There will be a landing page promoting this with a re-direct to the dealership’s website.

GEAR UP 4 GREEN

This package is designed to create interest in hybrid vehicles and drive consumers to the dealership’s website. The dealership would partner with a local grocery store and offer free recyclable grocery bags with the web address, gearup4green.com, wrapped around the bag. The consumer will hopefully log on to this site and it will contain information regarding the environment, ways to protect it, ways to get green, etc. The site will also feature a hybrid vehicle with detail and information regarding the hybrid. There will be a re-direct to the dealership’s website as well.

MAKE THE GRADES GET THE GEAR

This package is designed for high school students to earn rewards from the dealership through making good grades, perfect attendance and no tardies. This is bases on a point system, for example: For each “A” a student receives, they are eligible to enter 3 times for the gear give-aways; for each “B”, 1 time, etc. The dealership will have the choice to offer giveaways leading up to a vehicle give-away, or not doing a vehicle giveaway at all and just rewarding the students with prizes. This program can go for an entire school year or one semester, between 5 high schools or just one…dependent upon the client. There will be a landing page promoting this with a re-direct to the dealership’s website.

LUCK BE A LADY

This package is designed to create product awareness within the female community and to offer discounts for their involvement with the community as well. The dealership will offer a spa package, oil change discounts, lunch and learns, catered lunches and free gift cards throughout the month of the promotion. The website will have information for women regarding vehicles…maintenance, buying, selling, etc. There will be a landing page promoting this with a re-direct to the dealership’s website.

XYZ DEALERSHIP ON WHEELS

This is designed to promote free pickup/delivery service for vehicle maintenance to local businesses in the surrounding community. Flyers, coupons and posters will be sent to the businesses to promote the package. Appointments for pickup/delivery will be made through the service department at the dealership.

Click here to view samples.