Question: I am very community-minded but my budget is limited. How can I do something good for my community AND still sell cars without breaking the bank?
Answer: Do Something Different! Intermark created our “Make the Grades” campaign as a means for Hoover Toyota to make inroads with the local High Schools, promote good grades, and, naturally, dive traffic to the store. Make the grades is a successful annual campaign that speaks to kids on their level and promotes goodwill throughout the community.
Question: How do I make an impact in my market without having to resort to yelling and screaming?
Answer: Do Something Different! Zig when everyone else is zagging. That’s what we did for Bob Howard Auto Group, Oklahoma City’s largest car dealership. Intermark developed a high-end campaign, “Keeping the Promise,” with footage shot on film, original scoring and custom point-of-purchase. The successful result was the repositioning of a major dealership in a whole new light.
Question: How can I overcome my location problems and effectively tell people where I am?
Answer: Do something Different! Intermark created “Bargain Billy,” a clever character who cut through all the noise in the market by advising prospects to “Get Down!” to the downtown-located dealer.
Question: I know customers appreciate knowing the owner works at the store and seeing him/her on the showroom floor. How do I capitalize on that without coming across as goofy or stiff in my advertising?
Answer: Do Something Different! Following a lead from the reality TV craze, Intermark developed a campaign that shows the dealer in a natural, conversational state with a “reality TV” feel. The result is that the dealer comes across as being friendly, earnest, down-to-earth and approachable. Clients using this approach routinely get emails and letters from viewers thanking them for treating them intelligently and not screaming at them.
Take a look at some examples of our creative work.
