Digital Media

SEARCH ENGINE MARKETING OVERVIEW

 Intermark Automotive boasts…

  • Over 16 clients currently running AdWords and Bing Ads
  • 6 in-house Google AdWords certified buyers
  • Average CTR of 1.63% between all running accounts
  • Capabilities to link Google AdWords to existing Google Analytics for a more comprehensive look at website metrics

 

  How we do SEM:

FOR STARTERS, WE ANALYZE YOUR WEBSITE.

And do so with an eye toward structuring a campaign layout to mirror that of the dealer’s website.

AD GROUP ORGANIZATION

We then classify group car models into ad groups with specific keywords, ad copy, and landing pages.

KEYWORD RESEARCH

We create a list of individual keywords for each campaign based on what potential car buyers are searching for.

AD COPY WRITING

Then we craft ad copy with calls to action (CTA) for each ad group. And when your sales incentives inevitably change, we revise your copy to reflect those changes.

DAILY MAINTENANCE

We monitor your campaign daily to make sure your budget is being spent to yield the best possible results. Additionally, keywords and ad copy are optimized weekly to ensure that the right people see your ads.

 

DISPLAY SITE RE-TARGETING

 Ad Serving targets potential customers who have visited your site, even after they’ve exited and moved on to a new web page.

DISPLAY BEHAVIOR TARGETING

 Behavior targeting is the use of consumer data to identify qualified new customers within a radius of a dealer. At Intermark Automotive, we use offline and online data to better redefine your audience via mobile and desktop applications.

  • Targeted behaviorally to reach the right audience and eliminate waste

 

  • Targeted geographically so that the impression is served precisely where we intend

 

  • Targeted contextually to put your ad in and around the best content to maximize action

 

PANDORA

 Pandora offers great targeting options to reach your audience effectively with ZERO WASTE, and ads can be served based on age, gender, and location.

Over 1,000 Pandora-compatible devices reach consumers throughout their day at home, at work, and on the go!

Less than 2 minutes of ads every hour on Pandora versus an average of 9 minutes on terrestrial radio.

Benefits of Pandora

  • Uncluttered Environment
  • Higher Recall
  • Positive Brand Associations

How we do PANDORA

 Geographic areas that can be targeted:

  • State
  • DMA or MSA
  • County

SPOTS CAN RUN 15 OR 30 SECONDS

Intermark Automotive recommends 15-second spots based on message retention and listener engagement.

PURCHASING ONLY:

  • Web Audio w/Display
  • Mobile Audio w/Display

With Nielsen Scarborough research data, we’re able to determine what percentage of your target audience — let’s say, adults 25-54 living in Columbus, Georgia — have listened to Pandora in the past 30 days versus the DMA.

Did you know?

Audio Everywhere can be played where Pandora is streamable in the car or through a TV, where a listener cannot click on your ad!

74% of all Internet radio happens on Pandora*

* Triton Digital May 2013

 

FACEBOOK

 Users spend more time on Facebook than any other site.

Facebook generates higher brand resonance than other online ad campaigns.

How we do FACEBOOK

 Intermark only buys premium ad position-sponsored posts in Desktop Newsfeed and Mobile. For example to achieve a 15% frequency-reach potential, consumers 15 times a month with a message.

Targeting Options: gender, age, education, ethnicity, generation, life events, interests, and behaviors

 

YOUTUBE

Only pay when someone chooses to watch your ad! Don’t waste money advertising to people who aren’t interested in purchasing a car.

Zero in on the right people based on who they are, where they’re located and what they’re interested in.

Show Up Across Devices — desktop, mobile, and tablets. Wherever the consumer is, your video ads can reach them.

How we do YOUTUBE

 Video Length

We recommend 15-second videos to ensure a user will watch the entire message.

Targeting Capabilities

Gender, age, geography, and interest

Placement Targeting

Target specific YouTube channels or videos for your ad, or negatively target specific YouTube channels and videos.

Create a YouTube channel to generate positive brand awareness across your target audience.

free and simple way to share footage of the dealership, its inventory, and employees.

A great way to showcase the dealer’s amenities and services offered.

 

How we do Twitter

 Twitter uses advanced targeting capabilities to reach your target audience.

Advertisers can target by:

  • Interests
  • Gender
  • Geography
  • Keywords in Tweets

Promoted tweets cause stronger message association.

Promoted tweets cause stronger brand favorability.

 

How we do HULU

 Targeting

Reach 18-49 “cord cutters” while they watch their favorite TV shows.

Video Length

We recommend 15-second spots to keep the viewer interested and engaged.

Video Options

Ad Selector, 15- or 30-second video commercials, 7-second short form commercials, custom videos, and slates — lots of advertising options for various budget sizes.